The business of breakthrough innovation

End Effector is a member-supported multimedia publisher for the deep tech ecosystem. We formulate an informed perspective on the business of breakthroughs in advanced technology, emerging science, and inventive design.

As an independent research group, the End Effector specializes in sharing how frontier technologies and their capabilities translate ‘from lab to launch’. We function like a forward-deployed Chief Advisor for Technology Strategy for our membership community of hard tech investors, entrepreneurs, and industry players.

Our team and collaborators are focused on advanced science and engineering domains, with meaningful impact in the industries of aerospace, energy and environment, robotics and autonomous systems, computation and communication, and adjacent fields.

We utilize systems design, engineering, and product-service development disciplines to assess and support opportunities for breakthrough innovation among tech startups, investment firms, corporations, governmental agencies, and other stakeholders within an innovation ecosystem.

End Effector is an extension of our work at WFS Research, led by Jonathan “JMill” Miller, and leverages our expertise on tough tech startups, defense investment, and translational engineering of advanced technical capabilities.

🤯 For members:

    • One new Core course every quarter. 
    • One new Thrust report every quarter
    • Unlimited 50-minute chats with JMill
    • Suggest topics and problems/challenges you are facing to guide what we focus on next.


🙌 For free subscribers:

Receive newsletters as we issue them and access to select content, deep dives, and swag.


💰 Expensing the membership

    • Upon becoming a paid member, you will promptly receive an email containing your subscription receipt. This can be used as a proof of expense within your organization.
    • If you need to ask your manager if this newsletter can be considered as part of your learning budget, you can use this provided email template to make the request.

Hi [name of manager],

I’d like to expense a subscription to End Effector. It’s a newsletter, a collection of professional courses, and other publications/materials that covers topics and trends in emerging technologies.

I believe End Effector will help me advance the knowledge related to the responsibilities I hold in the organization. I am confident that this will provide a noticeable improvement in performing my job.

Let me know if you’re fine with this.


[Your name]

🤝 Group/company subscriptions

You can secure a group subscription for your whole team at a significantly discounted rate, with the convenience of a single invoice. For group subscriptions, email


 Purchasing power parities (PPP)

For students or residents of countries with lower purchasing power, a discounted full subscription is available. To avail of this special offer, please reach out to us at, providing your country of residence or your .edu email address.


🙋‍♂️ Who are the authors?

End Effector is led by Jonathan ‘JMill’ Miller. He is the lead author and works with collaborators who are passionate about translational engineering, bringing new capabilities from lab to launch. 



Refund. The subscription includes a 30-day money-back guarantee. If you are dissatisfied, you may cancel and receive a full refund. To request a full refund, please email

Where can we go for help? If you have any questions, email us at

"...but deep down, don't you feel it too? 'Maybe someday' is just today waiting for a nudge."

–JMill, Founder

Net proceeds from The End Effector are given to foundations, initiatives, and charities advancing interdisciplinary sciences.